## Personalisation

### Step-by-step: campaign automation including image personalization in digital printing

INHALTSVERZEICHNIS 1) Setup 2) Plan Automation / Mailing 3) Prepare designs 4) Create designs - Graphics: Creation of the print materials 5) Prepare 1...

### Introduction: Why (Hyper)personalization is worth it

CONTENT: Why (hyper)personalization? Roadmap of personalization - from basic to hyperpersonalization Why (hyper)personalization? Create ind...

### Basics: Simple Personalisation

Content General information The Two Required Design Files 1. The Print File (Print Design) 2. The Personalised Example (Perso Design) Special Feat...

### Advanced: Image Personalization

INHALT: Level 1: Personalize visuals according to simple customer segments Level 2: 1:1 image personalization Sample use cases Data delivery to optil...

### Advanced: Text personalization

The implementation of text personalization is basically almost the same as in "simple" personalization. It works on the basis of placeholders in t...

### Other personalization options

CONTENT Codes Barcodes Most used – Code 128 QR Codes Which information does optilyz need? Codes To transmit data (e.g. customer numbers or v...

### Technical requirements

When creating a mailing that includes hyperpersonalization, you have a number of options for designing it. Texts and images can be displayed not only under...

### 1:1 Image Personalization with Emarsys Personalization Service

Important information by Emarsys: The current feature will be switched off in Q1 2022 and you will then be migrated from Emarsys to the new solution. Please...