Personalisation : Automated Direct Mail - HelpCenter

Personalisation

Step-by-step: campaign automation including image personalization in digital printing

INHALTSVERZEICHNIS 1) Setup 2) Plan Automation / Mailing 3) Prepare designs 4) Create designs - Graphics: Creation of the print materials 5) Prepare 1...

Introduction: Why (Hyper)personalization is worth it

CONTENT: Why (hyper)personalization? Roadmap of personalization - from basic to hyperpersonalization Why (hyper)personalization? Create ind...

Basics: Simple Personalisation

Content General information The Two Required Design Files 1. The Print File (Print Design) 2. The Personalised Example (Perso Design) Special Feat...

Advanced: Image Personalization

INHALT: Level 1: Personalize visuals according to simple customer segments Level 2: 1:1 image personalization Sample use cases Data delivery to optil...

Advanced: Text personalization

The implementation of text personalization is basically almost the same as in "simple" personalization. It works on the basis of placeholders in t...

Other personalization options

CONTENT Codes Barcodes Most used – Code 128 QR Codes Which information does optilyz need? Codes To transmit data (e.g. customer numbers or v...

Technical requirements

When creating a mailing that includes hyperpersonalization, you have a number of options for designing it. Texts and images can be displayed not only under...

1:1 Image Personalization with Emarsys Personalization Service

Important information by Emarsys: The current feature will be switched off in Q1 2022 and you will then be migrated from Emarsys to the new solution. Please...