Direct Mail Basics with optilyz : Automated Direct Mail - HelpCenter

Direct Mail Basics with optilyz

Introduction - what to consider

Do you mean bulk mail? No! Use messages printed on paper to interact regularly with your customers. Here you will learn everything you need to know to i...

Design Best Practices for Direct Mail

• CONTENT General
• Content logic and focus
• Salutation
• Exclusivity
• Images
• 1:1 Image personalisation
• Voucher codes / Incentive Text
• Signature
• Small p...

Am I legally allowed to advertise to German customers without opt-in?

In short: Yes! One of the key advantages of direct mail is the ability to contact existing customers with advertising messages even without an existing opt-...