1:1 Image Personalization with Emarsys Personalization Service : Automated Direct Mail - HelpCenter

1:1 Image Personalization with Emarsys Personalization Service

Important information by Emarsys: The current feature will be switched off in Q1 2022 and you will then be migrated from Emarsys to the new solution. Please contact your Emarsys contact person to get detailed information.

In order to benefit from the 1:1 image personalization, you have to activate the personalization service. With the help of this feature, customer data (images, texts or other customization fields) are transferred from Emarsys to optilyz using a token code. The tokens required for data mapping must first be generated.

We explain how this works in the following guide.

CONTENT:

• 1. Create a "token" in Emarsys
• 2. Arrangement and representation in Predict - product recommendation
• 3. Define customization field
• 4. The meaning of the index number
• 5. Copy the data transfer code from Emarsys to optilyz
• 6. Data Mapping in optilyz

1. Create a "token" in Emarsys

In Emarsys: Open the Campaigns tab in the menu and then the Personalization sub-item. Here you will find what Emarsys calls “tokens”.

IMPORTANT A token contains the personalization data that you want to assign to your mailing. That means, if you want to create an image and a text for 3 different personalizations, you need to create 6 different tokens (3 visuals & 3 texts).
Create a new personalization by clicking on the “Create Token” button in the upper right corner or edit an existing one.

2. Arrangement and representation in Predict - product recommendation

After creating a new token, you can define the setup and the display of your personalization:

1. Name of personalization
2. Category
3. Predict code
4. Field (what should be shown in the visual)
5. Index number

3. Define customization field

Determine which data type should appear in your personalization - a photo, text, prices, etc. Predict will create a code based on your setting. This could look like:

{{ product. recommendation|", individualisation"|[1]|image }}

Possible data types:

• Image
• Title
• Price

The example of a customer shows the different personalization fields on an A4 cover letter:

4. The meaning of the index number

Determine the index number for elements to be inserted in personalization. A specific personalization can be indicated in your visual:

Example:

1. {{ product. recommendation|", individualisation"|[1]|image }}
2. {{ product. recommendation|", individualisation"|[2]|image }}
3. {{ product. recommendation|", individualisation"|[3]|image }}

5. Copy the data transfer code from Emarsys to optilyz

After defining everything, a code will appear:

Example: {{ product. recommendation|", individualisation"|[1]|image }}

Copy this code for the optilyz platform.

6. Data Mapping in optilyz

Navigate to the optilyz direct mailing platform to create your new campaign.
Call up “Content Personalization” in the data mapping of the customization fields. Paste the copied code into the pop-up window.

Attention: Each individualization must be assigned its own code.

Recommended course of action

Choose a suitable procedure - starting with product A and then listing the individual customization fields below.
After booking the campaign, optilyz will send you a test PDF to check the customization fields.