Who uses optilyz? : Automated Direct Mail - HelpCenter

Who uses optilyz?

Turn direct mail into your most powerful channel

Many of Europe’s most successful eCommerce companies as well as major local chains benefit from physical mail, which they run alongside their email marketing and directly integrate into their cross-channel campaigns. To do so, they use optilyz.

Direct mail enables you to run powerful CRM campaigns that are complementary to your other customer interaction channels. In fact, direct mail is highly scalable, enables comprehensive personalization, conveys value, builds trust and enables you to reach people at just the right time.

Customers who have the most success with us generally share a few traits:

• They have at least 100,000 customers,
• a business model with recurring revenues.
• They send at least 10,000 pieces of mail per month, and
• automate their customer journeys with a marketing cloud.

Download a case study to learn more about our success stories here.