## Introduction: Why (Hyper)personalization is worth it

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# **Why (hyper)personalization?**

**Create individual product worlds**  
- Create entire product worlds that are precisely tailored to your customer.  
- Image personalization enables you to conduct relevant A/B tests.  
- Our customers' experience shows that image personalization has led to a significant uplift in the performance of their automations.

**Versatile use cases**  
- Use cases range from reactivation, cross-selling and upselling, second orders to shopping cart abandonment. Practically anything is possible.  
- Download [our case study](/content/de/fallstudien/index.html) to learn how Contorion, for example, efficiently uses customer data and 1:1 image personalization for customer loyalty marketing.

**Agile, data driven marketing**  
- Hyper-personalization (1:1 image and text personalization) in particular requires a certain maturity in data management, but also in collaboration between departments.  
- The development step towards more personalization acts like a modernization engine for the entire company.

# **Roadmap of personalization - from basic to hyperpersonalization**

**1. create a basis**  
- Start with a simple format (e.g. postcard) and simple personalization (e.g. salutation, individual voucher).  
- Use a simple use case (e.g. thank you, loyalty).

**2. extend**  
- Develop image personalization with a suitable format (e.g. letters / self-mailers, as they offer more space for images without being cluttered).  
- Mood images per buyer persona / segments are a good starting point (e.g., male / female / diverse).  
- Personalize coupons further (e.g. validity periods).  
- If possible, target product recommendations based on your customers' buying affinities - either per segment or entirely 1:1 individualized.

**3. scale**  
- Now test advanced hyper-personalization with in-text and 1:1 image personalization in your mailings.  
- Individual content is targeted to individual customers.  
- For greatest flexibility: personalization fields are extended to a blank print design.  
- Try in-text personalization for individual (welcome) text blocks or different languages, for example.

**Learn all about relevant topics of (hyper)personalisation in the following articles:**  
\> [Basics: simple personalisation](https://help.optilyz.com/en/support/solutions/articles/43000493959-basics-simple-personalisation)  
\> [Advanced: Image personalisation](https://help.optilyz.com/en/support/solutions/articles/43000682714-advanced-image-personalization)  
\> [Advanced: Text personalisation](https://help.optilyz.com/en/support/solutions/articles/43000682725)  
\> [Other personalisation options](https://help.optilyz.com/en/support/solutions/articles/43000683849)  
\> [Technical requirements](https://help.optilyz.com/en/support/solutions/articles/43000682723)

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