Vertical Banks

Direct Mail is an agile performance channel that strengthens your customer loyalty

From tariff adjustments and updated terms and conditions to personal offers, events and product information - the reasons why banks, fintechs and financial service providers send letters, self-mailers and postcards are varied. There is also information that customers are legally required to receive.

This offers a perfect opportunity to get in touch with your customers on a regular basis. However, many banks and financial service providers make a serious mistake: they send generic, impersonal advertising mail that makes customers feel like numbers rather than people. There is a better way: today, customers are retained with automated and hyper-personalized direct mailings. This is customer-friendly and at the same time supports your company goal: to strengthen and maintain trust and loyalty with customers.

The goal is to increase ROI

The targeted, intelligent and data-driven use of direct mail according to the Customer Lifetime Value (CLV) model reduces the overall costs for printing and postage. Shorter lead times of around three to five days (-77%, depending on volume) increase the agility of the print channel and enable short-term adjustments to market changes.

Native integration into the existing IT infrastructure significantly reduces manual effort.

Cost optimization through

Challenges in print marketing: rigid organizational silos & old print structures

Maybe it's the same for you at the moment: the lead times for sending letters, postcards and self-mailers are still long, the workload is high and the costs are therefore disproportionate. We know from experience that this is often due to old print structures and rigid organizational silos. This makes manual print marketing disproportionately expensive and inflexible. There are also other disruptive factors that marketing managers complain about:

This is what marketing managers think about print marketing:

Our solution with direct mail

Does it still make sense to stick with print marketing? We don't think so. It would be better to switch to direct mail automation today. Why? It's simple: Firstly, because 74% of marketing managers see direct mail automation as the performance channel that promises the greatest return on investment (ROI), the best conversion rates and response rates.

In addition, 70% of customers prefer direct mail by post. In the long term, the change has the advantage that processes run automatically, which saves a lot of time and resources. How does this work? The optilyz software sends direct mail using predefined and automated triggers. For example, direct mailings are only initiated when a certain number of recipients have been reached.

Step 1

Welcome screen

Define where, when and which data you use for recurring direct mail campaigns. For example, activate one-time shoppers, cross-sell or reactivate inactive customers.

Step 2

Pick the perfect format and print method

Configure your campaigns and choose from the best-performing formats and modern print methods. Then lean back – we manage printing and delivery worldwide.

Step 3

Upload designs for any customer segment

Personalize your direct mail in any possible way: A/B test, target buyer personas via individual designs and even benefit from 1:1 picture personalisation.

Step 4

Add direct mail touchpoints to your journeys

Close the loop and add direct mail touchpoints to your existing digital customer journeys within a few clicks – to make true cross-channel customer journeys a reality.

Through hyperpersonalization: from customer retention to customer loyalty

The "new world" of print advertising is digital. It is data-driven and automated, and does not require CSV files or FTP servers. Modern companies use formats such as self-mailers and letters, integrate them into their cross-channel customer journeys and personalize them to such an extent that they reach the recipients in their individual lives.

The widespread segmentation by gender or customer lifetime value (CLV) is also nothing new. This type of personalization involves segmenting customers with similar interests or comparable purchasing behavior so that they receive exactly the mood images, visuals or price advantages that are most relevant to them.

For example, you can offer VIP customers with high CLV exclusive benefits to bind them even more closely to your brand.

True Hyperpersonalization

If direct mail is not only addressed to one customer segment, but is aimed at the individual customer, this is referred to as hyperpersonalization. This includes personalization elements such as 1:1 image personalization (for example, for product recommendations), text modules, validity periods or different languages.

Address cleansing for higher delivery rates

We know from experience that around 6 percent of the addresses uploaded are invalid. The associated direct mails therefore never reach their destination. We don't need to tell you that this is bad. Even less that every undeliverable mailing negatively affects the results of your campaigns.

Our software helps you in that address cleansing is integrated, thus eliminating unnecessary costs for unsuccessful mailings. This also saves you a lot of money.

Data protection & cyber security: optilyz is ISO 27001 certified

Nowhere else is the protection of sensitive data as important as in banking and finance. Our software therefore meets the highest security standards and is certified according to ISO 27001. This means that your customers' data is safe.

Easy integration

optilyz can seamlessly be integrated into every marketing cloud, CDP or even own data management systems via API or WebHooks. We keep the integration as easy as possible so no further technical resources are needed for it to work.

What our customers say

Endrick Leon
CRM Manager Reactivation, Marley Spoon
“optilyz empowers us to operate our markets from a single platform, eliminating the time-consuming hassle of managing multiple agencies. Thanks to seamless API integration with our marketing cloud Iterable, data entry is a breeze, and webhooks ensure smooth, two-way communication.”

Christian Weinacht
CRM Team Lead, Golf House
“At Golf House we are very customer-focused and prioritize personal, high-value communication along the customer journey. optilyz enables us to run direct mail in an even more agile and customer-centric manner. Their software reduces effort and opens up new potential in customer interaction.”

Isabell Roesch
Senior Professional CRM, GRENKE
“With after-sales communication, we create awareness for the GRENKE brand among existing customers and thus increase customer loyalty.”

Steven Petter
Head of Marketing, Maciag
“Thanks to optilyz technology and consulting, we were able to reduce our cost-per-order of mailings by 75%. We are now planning to concretely pursue the path we have started to make our mailings more customer-centric as well.”

Simon Meyer
Lead Business Owner, Manor
“Within a very short time, we went live with the new Customer Data Platform (CDP), moved existing marketing automation processes and connected Programmatic Print. Kudos to two outstanding service providers who are in no way inferior to their technical solutions.”

What can you achieve with us