Privacy policy

Data Protection Information

In the course of using this website, your personal data will be processed by us as the data controller and stored for the duration required to fulfil the specified purposes and legal obligations. In the following, we will inform you about what data is involved, how it is processed and what rights you have in this regard.

Depending on the processing (term in the GDPR) of personal data, the Swiss data protection law (Federal Data Protection Act of 25 September 2020, hereinafter FADP) may also apply in addition to the European data protection law (Regulation (EU) 2016/679, hereinafter the General Data Protection Regulation, (GDPR)). Personal data is, according to Art. 4 No. 1 of the General Data Protection Regulation (GDPR), any information relating to an identified or identifiable natural person (hereinafter "data subject or user").

1. Name and Contact details of the Controller

This data protection information applies to the processing of data on the website www.optilyz.com by the responsible party:

optilyz GmbH
Neue Schönhauser Str. 19
10178 Berlin
(hereinafter „optilyz“)

External data protection officer
ePrivacy GmbH
represented by Prof. Dr. Christoph Bauer
Burchardstrasse 14, 20095 Hamburg
For all questions regarding data protection concerns, you can contact us and our data protection officer via datenschutz@optilyz.com.

2. Processing of Personal data and Purpose of Processing

We process personal data on the basis of the relevant legal basis according to the GDPR or the processing principles according to Art. 6 to 8 DPA.

a) Webhosting

For the provision of this website we use the web hosting service Amazon Web EMEA Sàrl, 5 rue Plaetis, 2338 Luxemburg, Luxemburg (hereinafter „AWS“).

b) When visiting the Website

You can access the website www.optilyz.com, without having to disclose any information about your identity. The browser used on your terminal device only automatically sends information to the server of our website.

c) When subscribing to our newsletter

If you have explicitly consented in accordance with Art. 6 (1) (a) GDPR, we will use your email address to send you our newsletter on a regular basis.

d) When using the contact form

We offer you the possibility to send us a contact request via the contact form provided online.

e) To create a Customer Log-In

There is a log-in area on our website where you can manage your campaigns.

f) When booking a demo, case study or using other services

Through a contact form on our website, you can book a demo of our products.

3. Disclosure of personal data

a) Transmission to Salesforce Sales Cloud

We use the Salesforce Sales Cloud for customer care.

b) Zapier

We use the services of Zapier Inc., among other things, to display contact forms.

c) PostHog

We use PostHog to collect usage information for the software we provide.

d) LaunchDarkly

We use LaunchDarkly to specify which of our features you have access to in the software we provide.

e) Sentry

We use Sentry to track technical errors in our software.

f) PropelAuth

We use PropelAuth to manage authentication for our application.

g) Typeform

We use Typeform to create web forms for certain requests.

h) Google reCAPTCHA

We use Google reCaptcha to check whether a human or a computer is making a certain entry in our contact or newsletter form.

i) Disclosure of personal data to third parties

We only transfer personal data to third parties under certain conditions.

j) Transfer of personal data to third countries

Data may be transferred to third countries, i.e., to recipients outside the EU or the European Economic Area (EEA).

4. Cookies and similar functions

We use cookies and similar functions on our site. These are small files that are automatically created by your browser and stored on your end device when you visit our site.

a) Consent management with CookieFirst

To manage consent for the use of cookies and similar technologies, we use the consent management service of Digital Data Solutions B.V.

b) Google Tag Manager

We use Google Tag Manager to manage the tools about which we provide information in this privacy policy.

5. Webanalysis

The tracking and targeting measures listed below process personally identifiable information based on your consent.

a) Google Analytics

We use Google Analytics to statistically record the use of our website.

b) Google AdWords Conversion Tracking

We use Google Conversion Tracking and Remarketing on our website.

c) Google Marketing Platform

We use the Google Marketing Platform, a web analytics and advertising service.

d) LinkedIn Insight-Tag

We use LinkedIn’s analysis and conversion tracking technology.

6. Customer Relation Management with Freshdesk and Freshchat

To accept and manage contact requests, we use the customer service system Freshdesk.

7. Google Meet

We use Google Hangouts / Meet for the purpose of conducting video and audio conferences.

8. Microsoft Teams

We use Microsoft Teams for the purpose of conducting video and audio conferences.

9. Fellow

We use the tool Fellow to record, transcribe, and summarize our video and audio conferences.

10. Data subject rights

You have the right to:

11. Information about your right to object

You have the right to object at any time to the processing of personal data concerning you.

12. Data security

All data transmitted by you is encrypted using TLS (Transport Layer Security).

13. Current status and modification of this privacy policy

This privacy policy is currently valid and has the status October 2023.