## PoV

### Pricing
- **Monthly Cost**: Free
- **One-time Campaigns**: 3,000 € / One-time Cost

### Basic

- **Monthly Cost**: 500 €
- **One-time Campaigns**: 1,500 € / One-time Cost

### Essential

- **Monthly Cost**: 1,200 €
- **Campaigns**: Automations only with included one-time campaigns in the initial test setup.
- **One-time Cost**: 3,000 €

### Professional

- **Monthly Cost**: On request
- **Campaigns**: Automations & one-time campaigns
- **Onboarding**: Full onboarding process
- **One-time Cost**: On request

## Direct Mail Comparison

### Customer Journeys / Use Cases
- Integrate Direct Mail into your marketing automation. From simple triggers to complex **customer journeys**, reach customers precisely.

### Countries
- Select countries for your Direct Mail campaigns. We use a growing **network of print service providers**.

### Formats
- Various **Direct Mail formats** like postcards and letters. Other custom formats possible upon request.

### Campaign Type
- Define your campaign type: From **one-time "one-shot" actions** to **automated campaigns** within your customer journey.

### Initial Test Setup
- Your starter package for Direct Mail. We'll help you set up and **test your first campaign**.

### Design Changes
- Adjust your print and personalization PDFs. Add **fields**, modify **image personalization**, or integrate **QR codes**.

### Onboarding
- Guidance for your optilyz start. Depending on the package, we support **CRM integration** and **first campaigns**.

### Support
- Our team helps with your questions and issues. You get **personal contacts** and fast support.

### Enterprise SSO
- We support Enterprise SSO (SAML 2.0 and OIDC) to allow your team to log in securely using your existing identity provider.

### One Time Cost
- Find all **one-off fees** here, e.g., for onboarding or special integrations.

### Monthly Cost
- The **recurring costs** for platform and services depend on the package and features used.

## Add-On Features
- **Design Editor**: Make changes yourself in a design system approved by your brand department with an easy-to-use editor.
- **Custom Connect Tool**: Tools for unique requirements. Enables **connections to specific systems or data sources** for seamless integration.
- **Reporting Feature**: Track your Direct Mail campaigns. Get detailed **performance insights** to measure and optimize success.
- **Automated User Provisioning (SCIM)**: Syncs your employee directory with our platform. Accounts are created automatically, and access is revoked instantly when a user is deactivated in your system.

## Integration FAQs

### What is a PoV?
**PoV stands for Proof of Value.** A PoV is designed for companies that haven't yet integrated Direct Mail into their marketing strategy.

### Can I Switch Between Packages?
We understand that your needs can change. Your personal contacts are available to help you find the optimal solution for your current situation.

### What is the Estimated Time from Contract Start to Go-Live?
Once the design and data for an initial campaign are available, we can start implementation immediately. If your data is already available, we usually can start very quickly.

### What's Included in Lean Onboarding?
Lean Onboarding helps you get started with Direct Mail quickly and efficiently, providing the essential tools and support to launch your first Direct Mail campaigns.

### What are Design Changes?
**Design Changes** allow you to adapt your Direct Mail campaigns to your campaign goals and your target audience's needs.

### When is Which Package Suitable for Me?
- **PoV (Proof of Value)**: Ideal for those who haven't implemented postal campaigns yet.
- **Essential Package**: Suitable for starting with one market and simpler formats.
- **Professional Package**: Best for using the postal channel as a full-fledged performance channel in an international context.