Pricing

PoV

Pricing

• Monthly Cost: Free
• One-time Campaigns: 3,000 € / One-time Cost

Basic

• Monthly Cost: 500 €
• One-time Campaigns: 1,500 € / One-time Cost

Essential

• Monthly Cost: 1,200 €
• Campaigns: Automations only with included one-time campaigns in the initial test setup.
• One-time Cost: 3,000 €

Professional

• Monthly Cost: On request
• Campaigns: Automations & one-time campaigns
• Onboarding: Full onboarding process
• One-time Cost: On request

Direct Mail Comparison

Customer Journeys / Use Cases

• Integrate Direct Mail into your marketing automation. From simple triggers to complex customer journeys, reach customers precisely.

Countries

• Select countries for your Direct Mail campaigns. We use a growing network of print service providers.

Formats

• Various Direct Mail formats like postcards and letters. Other custom formats possible upon request.

Campaign Type

• Define your campaign type: From one-time "one-shot" actions to automated campaigns within your customer journey.

Initial Test Setup

• Your starter package for Direct Mail. We'll help you set up and test your first campaign.

Design Changes

• Adjust your print and personalization PDFs. Add fields, modify image personalization, or integrate QR codes.

Onboarding

• Guidance for your optilyz start. Depending on the package, we support CRM integration and first campaigns.

Support

• Our team helps with your questions and issues. You get personal contacts and fast support.

Enterprise SSO

• We support Enterprise SSO (SAML 2.0 and OIDC) to allow your team to log in securely using your existing identity provider.

One Time Cost

• Find all one-off fees here, e.g., for onboarding or special integrations.

Monthly Cost

• The recurring costs for platform and services depend on the package and features used.

Add-On Features

• Design Editor: Make changes yourself in a design system approved by your brand department with an easy-to-use editor.
• Custom Connect Tool: Tools for unique requirements. Enables connections to specific systems or data sources for seamless integration.
• Reporting Feature: Track your Direct Mail campaigns. Get detailed performance insights to measure and optimize success.
• Automated User Provisioning (SCIM): Syncs your employee directory with our platform. Accounts are created automatically, and access is revoked instantly when a user is deactivated in your system.

Integration FAQs

What is a PoV?

PoV stands for Proof of Value. A PoV is designed for companies that haven't yet integrated Direct Mail into their marketing strategy.

Can I Switch Between Packages?

We understand that your needs can change. Your personal contacts are available to help you find the optimal solution for your current situation.

What is the Estimated Time from Contract Start to Go-Live?

Once the design and data for an initial campaign are available, we can start implementation immediately. If your data is already available, we usually can start very quickly.

What's Included in Lean Onboarding?

Lean Onboarding helps you get started with Direct Mail quickly and efficiently, providing the essential tools and support to launch your first Direct Mail campaigns.

What are Design Changes?

Design Changes allow you to adapt your Direct Mail campaigns to your campaign goals and your target audience's needs.

When is Which Package Suitable for Me?

• PoV (Proof of Value): Ideal for those who haven't implemented postal campaigns yet.
• Essential Package: Suitable for starting with one market and simpler formats.
• Professional Package: Best for using the postal channel as a full-fledged performance channel in an international context.