## How optilyz works Our software can be integrated seamlessly into your marketing cloud. Based on your data you can select the right customer group, choose the right time for your print campaign and send out highly personalised Direct Mail. ## Integration Partners **Salesforce** Salesforce helps you boost your marketing campaigns and optimize the channel performances including email, web or Direct Mail. [Learn more](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000EcumgUAB) **Emarsys** The emarsys platform provides you agility, rapid optimisation, personalised experiences and effective loyalty strategies for authentic relationships. [Learn more](https://emarsys.com/partner-ecosystem/directory/) **Bloomreach** Bloomreach enables you to create, automate and measure tailored customer experiences along the customer journey in one platform. [Learn more](https://www.bloomreach.com/en/partners/bloomreach-technology-partners/optilyz?spz=learn_var) **DYMATRIX** DYMATRIX enables you to deliver data-driven customer experiences powered by AI. The Customer Experience Platform combines data from all systems, comprehensive analytics, intelligent marketing process automation, and personalized omnichannel marketing. [Learn more](https://www.dymatrix.de/en) **Spotler** Spotler offers user-friendly marketing software that centralizes customer data, enables personalized messaging across all channels, and supports greater success in less time with insightful reports. [Learn more](https://spotler.com/) **Braze** Braze enables you to create customer-centric, cross-channel interactions that are data-driven and drive growth. [Learn more](https://www.braze.com/partners/technology-partners/optilyz) **Mapp** Mapp helps you make your data available to implement, execute and analyse cross-channel marketing activities. [Learn more](https://mapp.com/) **Klaviyo** With Klaviyo, you can maximise the performance of your campaigns, track clicks for strategy optimisation and consolidate channels. [Learn more](https://integrations.klaviyo.com/optilyz-gmbh) **BSI** With BSI, you rely on personalisation and increased interaction rates across all channels including direct mail. [Learn more](https://www.bsi-software.com/en/partners) **Apteco** The multi-channel marketing platform Apteco helps you get insights from all your data sources and turn them into actionable insights. [Learn more](https://www.apteco.de/produkte/integrationen) **Oracle** With Oracle you energise marketing and sales with synchronised campaigns and nurture your leads along the buyer’s journey. [Learn more](https://www.oracle.com/cx/marketing/automation/) **Adobe Experience Cloud** Adobe Experience Cloud enables you to effortlessly leverage customer data for personalised campaigns and optimize marketing activities across all channels. [Learn more](https://business.adobe.com/products/campaign/adobe-campaign.html) **HubSpot** With HubSpot, you benefit from automated contact management and seamless interactions. This enables personalisation and increases your growth. [Learn more](https://www.hubspot.com/?hubs_content=www.hubspot.com%2Fsearch&hubs_content-cta=null&q=optilyz&filter_by%253Dtype%253A%253D=landingPages%252CsitePages%3Fhubs_content) **MoEngage** MoEngage is an insights-led Customer Engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create omnichannel experiences that consumers love. [Learn more](https://www.moengage.com/app-marketplace/optilyz/) **Maileon** Maileon is your partner for modern e-mail marketing and automation in Germany. Thanks to its exciting AI functions, intuitive newsletter creation and versatile automation options, Maileon is the ideal solution for sustainable success. [Learn more](https://maileon.com/integrations/optilyz/) .png) **Insider** The end-to-end platform with an integrated CDP to fuel journey orchestration across the widest set of channels to deliver experiences as unique as each customer – with the fastest ROI, higher efficiency, and better results. [Learn more](https://useinsider.com/integration/optilyz/?_gl=1*1tldy8d*_up*MQ..*_gs*MQ..&gclid=CjwKCAiAh6y9BhBREiwApBLHCzzsE9swX5w1l1cYfi0K3cAt1dUz04BS4EkNYlsnr6i7NjP6n-OjWRoCBA0QAvD_BwE) **Elaine** The Elaine Customer Engagement Platform is a flexible, fast-to-implement solution for successful, automated, and cross-channel dialogue marketing. It enables marketing teams to achieve significantly better results with reduced operational effort. [Learn more](http://www.elaine.io/) **Dotdigital** Dotdigital is a leader in Customer Experience Data Platform, empowering 4,000+ brands across 150 countries to acquire, convert, and retain customers. [Learn more](https://dotdigital.com/) ## What our customers say **Marissa Fuchs** Tech Partnerships Lead DACH & CEE, braze “Our collaboration opens endless possibilities in creating personalized and data-driven marketing experiences. Seamless engaging across channels, we prioritize a customer-centric approach, ensuring every interaction leaves a lasting impact.” **Marcel Lamers** Head of Channels EMEA, bloomreach “Our collaboration opens endless possibilities in creating personalized and data-driven marketing experiences. Seamlessly engaging across channels, we prioritize a customer-centric approach, ensuring every interaction leaves a lasting impact.” **Francis Benedikt Jehser** VP Sales, CrossEngage “Together we empower companies to unlock the full potential of data-driven print advertising and targeted marketing to create meaningful, long-term connections with their customers.” ## Integration FAQs ### What is the difference between a Customer Data Platform (CDP) and a Marketing Cloud? A Customer Data Platform (CDP) is a data management solution that aims to collect, integrate, and manage customer data from multiple sources to create a comprehensive customer profile. A CDP focuses on collecting and organising data to enable personalised marketing campaigns. A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. ### Missing your marketing cloud? [If your Marketing Cloud is not included in our list of official partners, it’s best to use our contact form so we can reach out to you and share more details.](/content/integrations/#acc-x8d3438-2/index.html) ### I have my own data management system or CDP and do not work with any marketing cloud. [Connection to a Customer Data Platform (CDP) or your own system is just as possible via API or WebHooks.](/content/integrations/#acc-x8d3438-3/index.html) ### How can I integrate Direct Mail into the digital customer journey? With our software solution, you can integrate personalised print mailings into the digital customer journey with just a few clicks. ### Do I need an IT team or IT resources for the connection or integration of optilyz? Integration of optilyz requires little effort if you work with a marketing cloud, otherwise our Solution Engineering will support you with the connection. ### Is there an extra charge for integration with a marketing cloud? No, the integration of optilyz costs nothing extra. ### Is international delivery possible with optilyz? Yes, we can currently send mainly mailings to over 26 countries. ### Will optilyz provide me with data for reporting purposes? Data can be sent back to your Marketing Cloud or CDP via our WebHooks.