Boost your marketing with direct mail automation – optilyz
Direct Mail becomes an agile performance channel
Direct mail is becoming increasingly important in the digital marketing mindset. Gone are the days of laborious, manual work. Today, direct mail is data-driven, personalised and automated.
Today
- Agile, data-driven performance channel
- Average conversion rates of 4-10%
- Measurable through various tracking methods
- Easy integration in every marketing cloud
- 70-80% less manual effort
- (Hyper-)personalisation & automation
IN THE PAST
- “Old school”, non-sustainable channel
- High risk due to high costs
- No tracking possibilities
- Lots of manual work from artwork to delivery
- Coordination requires a lot of expertise
- Difficult to personalise and to automate
What can you achieve with us & Direct Mail
+ 3-15%
Targeted segmentation
If you incorporate personal interests and individual customer behaviour into the content of your direct mail, your conversion rates can increase by 3-15%.
+ 2-10%
A/B testing & best practices
Your conversion rates can grow by 2-10% if you focus on improved A/B testing and put the insights of our customer success team to work for you.
+ 3-10%
Part of the customer journey
Automation allows you to send direct mail at the right time for your customers. This can increase your conversion rates by 3-10%.
+ 5-20%
Hyper-personalisation
Hyper-personalised content on a 1:1 basis, such as individual product recommendations, can catapult your conversion rates by as much as 5-20%.
+ 2-5%
Cross-channel effects
When you integrate direct mail into your cross-channel communication and create real customer experiences, your conversion rates will be boosted too!
Easy integration
optilyz can seamlessly be integrated in every marketing cloud, CDP or even own data management systems via API or WebHooks. We keep the integration as easy as possible so no further technical resources are needed for it to work.
Boost your marketing with Direct Mail Automation
SUCCESS STORIES
Success Story: How Palmers is creating a new dimension of Customer Loyalty with Cross-Channel Personalisation Copy
.png)
READ MORE
Case Study Fressnapf: Additional revenue through second order & reactivation campaigns
.png)
READ MORE
Success Story Bergzeit: How Bergzeit drives sales with its birthday mailings
Case Study: Direct Mailings increase app downloads and purchases
Case Study: Personalised Direct Mailings are successfully used for event announcements and reactivations.
Case Study: Achieve success with intelligent customer scoring and automated Direct Mailings.
Case Study: Automated 1:1 image personalisation is successfully used to increase repurchase rates
Case Study: Highly segmented reactivation campaign for different personas instead of one-fits-all
Case Study: HelloFresh doubled direct mail conversion rates via optilyz direct mail automation.
Case Study: How Marc O’Polo integrates customer-oriented print mailings into the digital omnichannel journey sustainably
Case Study: How OBI makes print advertising more sustainable through customer segmentation & integrates it strategically into CRM
Case study: GRENKE’s strategy for higher second purchase rates
What our customers say
Endrick Leon
CRM Manager Reactivation, Marley Spoon
“optilyz empowers us to operate our markets from a single platform, eliminating the time-consuming hassle of managing multiple agencies. Thanks to seamless API integration with our marketing cloud Iterable, data entry is a breeze, and webhooks ensure smooth, two-way communication.”
Christian Weinacht
CRM Team Lead, Golf House
“At Golf House we are very customer-focused and prioritize personal, high-value communication along the customer journey. optilyz enables us to run direct mail in an even more agile and customer-centric manner. Their software reduces effort and opens up new potential in customer interaction.”
Isabell Roesch
Senior Professional CRM, GRENKE
“With after-sales communication, we create awareness for the GRENKE brand among existing customers and thus increase customer loyalty.”
Steven Petter
Head of Marketing, Maciag
“Thanks to optilyz technology and consulting, we were able to reduce our cost-per-order of mailings by 75%. We are now planning to concretely pursue the path we have started to make our mailings more customer-centric as well.”
Simon Meyer
Lead Business Owner, Manor
“Within a very short time, we went live with the new Customer Data Platform (CDP), moved existing marketing automation processes and connected Programmatic Print. Kudos to two outstanding service providers who are in no way inferior to their technical solutions.”
Send direct mail internationally
With optilyz you can roll out your direct mail campaigns worldwide. In addition, we can currently print and deliver locally in Germany, Austria, the Netherlands, Belgium, Switzerland, the UK, Canada, Australia, New Zealand and the USA.
Sustainability with and at optilyz
We make direct mail more climate-friendly on various levels. Direct mail automation reduces overall runs by making them more targeted, while standard formats also conserve resources. We also offer sustainable paper qualities such as FSC paper or recycled paper. We are also proud to be a carbon-neutral company. So your direct mail campaigns are too!
Take a look inside
Direct mail automation has never been easier! Our dashboard allows you to configure your direct mail campaigns, automate & integrate them into the customer journey based on triggers.
Step 1
Choose delivery country, set triggers and map data fields
Define where, when and which data you use for recurring direct mail campaigns. For example, activate one-time shoppers, cross-sell or reactivate inactive customers.
.avif)
Step 2
Pick the perfect format and print method
Configure your campaigns and choose from the best-performing formats and modern print methods. Then lean back – we manage printing and delivery worldwide.
Step 3
Upload designs for any customer segment
Personalise your direct mail in any possible way: A/B test, target buyer personas via individual designs and even benefit from 1:1 picture personalisation.
Step 4
Add direct mail touchpoints to your journeys
Close the loop and add direct mail touchpoints to your existing digital customer journeys within a few clicks – to make true cross-channel customer journeys a reality.